About Us

Amature Running exists because we got sick of all the BS running brands try to shove
down your throat. The overpriced “performance” gear that’s more about selling
an image than running. The logos that scream “I don’t actually run” but somehow
cost more than your entire gym membership. The "elite" labels that treat runners like a niche, high-end club you have to pay to get into.

Here’s the truth: Real runners don’t need any of that crap.

We’re not here to sell you a “lifestyle.” We’re here to sell you gear that works—and doesn’t cost your rent. We’re tired of the overpriced,
ego-driven nonsense flooding the running world—and we’re giving you the gear you need without making you pay for someone’s marketing and branding campaign. We don’t give a damn about you looking cool on Instagram. We care about getting you through your next mile without your shorts riding up or your shirt making you feel like you’re in a sauna.

The world doesn’t need more overpriced, fake-sustainable, influencer-driven brands with lofty claims and zero substance. And we’re done pretending like it does.

Amature Running is for the people who lace up, hit the pavement, and get it done—no
frills, no fancy branding, no bullsh*t. We make gear for the everyday runner, not the “elite” runner with a sponsorship deal and a private trainer. No gimmicks. No fake buzzwords. Just gear that keeps up, day in and day out, mile after mile.

We’re not here to sell you a dream. We’re here to sell you gear that actually lets you run. It’s not about the clout, it’s about the miles.

Run like an Amature.

No pretension. No ego. Just the run.